Venga is proud to have collaborated with leading biotech company, Genentech to transform their internal departments’ branding. Read more about the start-to-finish branding process for this particular project!
MOOD BOARDS FOR 2 DIFFERENT CONCEPTS
CONCEPT 1 : Connection, mutation, transition, organization
CONCEPT 2 : Movement, innovation, union, corporation
INCORPORATING LETTERS AND SHAPES
FUSION BETWEEN LETTERS “C” AND “S” FOR COMMERCIAL STRATEGY
Playing with letters, arrows and geometric shapes to create a modern and transparent feeling.
THE “GROUPING” CONCEPT
The main challenge was to create a concept that would represent the branding of 4 different subgroups under one department.
THE FINAL PRODUCT