From inside Out – From the leaf to the drop
Phoilex is a wellness product brand that creates Exceptional Hemp CBD Oil, from the finest hemp farms using full and broad-spectrum Hemp CBD.
The brand concept emerges with a minimalist and elegant design, grounded in typography, symbolism and a gently curated color palette of natural greens. The visual identity aims to stand out on the shelves of an industry dominated by ornate designs.
The logotype draws its inspiration from the brand’s core product: oil drops. The design prominently features the shape of a drop, which symbolizes the essence of the product – its purity and fluidity. Additionally, the inclusion of stylized leaf elements signifies the natural origin of the oil, connecting it to the plant source, while the custom wordmark, evokes the precision and trustworthiness associated with pharmaceuticals.
