Where it all started
Every beauty brand has a story and philosophy that is infused into its product. Béni’s brand messaging is a promise to provide a simple and informative shopping experience to consumers while sharing the brand’s passion and story to inspire the world. The story of this cosmetic brand comes from the word beni 紅 for a traditional Geisha’s lipstick. Our designers took this inspiration and incorporated the story into the logo, packaging, and every detail of this startup beauty brand.