Where it all started
Throw a stone, and you’ll find 10 more startups in San Francisco. We take notice when a beauty startup’s products and vision calls for top-notch brand messaging and packaging. Aether Beauty – now “Ather” from their latest rebranding – utilized every bit of their identity in their packaging, social media marketing, and web design to establish themselves as a unique makeup brand worthy of being sold at Sephora. If this company had a fragrance, it would be fresh.