Throw a stone, and you’ll find 10 more startups in San Francisco. We take notice when a beauty startup’s products and vision calls for top-notch brand messaging and packaging. Aether Beauty – now “Ather” from their latest rebranding – utilized every bit of their identity in their packaging, social media marketing, and web design to establish themselves as a unique makeup brand worthy of being sold at Sephora. If this company had a fragrance, it would be fresh.
“Aether’s brand embodies the mystic beauty of the cosmos with a revival of kaleidoscope design, true to its appreciation of mother nature through completely recyclable packaging.”
-Ines Brito, Senior Designer
Our brand guidelines and art direction carried Ather Beauty through their early stages to become a multiple award-winning skin and makeup brand sold directly online and in Sephora stores. The CEO continues to evolve the brand but keeps fighting for a cleaner, less-wasteful beauty industry all while executing flawless brand messaging. Working on this brand left both an impact on the Venga design team and Ather’s growing success.
Āether Beauty: A 100% clean, vegan and cruelty-free beauty brand based in San Francisco. Āether Beauty products are EU compliant-that means they ban over 1300 chemicals from their products. Their product packaging is also recyclable!
Learn more about Āether Beauty
