Venga is proud to have collaborated with leading biotech company, Genentech to transform their internal departments’ branding.  Read more about the start-to-finish branding process for this particular project! 

MOOD BOARDS FOR 2 DIFFERENT CONCEPTS

CONCEPT 1 : Connection, mutation, transition, organization

CONCEPT 2 : Movement, innovation, union, corporation

INCORPORATING LETTERS AND SHAPES 

FUSION BETWEEN LETTERS “C” AND “S” FOR COMMERCIAL STRATEGY

Playing with letters, arrows and geometric shapes to create a modern and transparent feeling. 

THE “GROUPING” CONCEPT

The main challenge was to create a concept that would represent the branding of 4 different subgroups under one department.

THE FINAL PRODUCT

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